Just read What Is The Data-Driven Organization? - a great collection of interesting acronyms for how organization think about how they COLLECT MY DATA.
Personally, I would much rather organizations think more about data CONNECTION, rather than COLLECTION. That is so much more in keeping with the future – it is after all my data – not the corporations.
I would also be more than happy for on organization to connect to my data – if we can first agree mutually beneficial terms that I am privy to in advance.
Digi.Me is one example of an organization that thinks this way. There are many more.