Keith Teare (@kteare), a friend and investor (among much else) said some stuff about ICOs on the #GillmorGang a few minutes ago. These were links he shared on the chat there:

https://www.linkedin.com/pulse/ico-whitepaper-stephen-palley

https://techcrunch.com/2017/05/24/how-to-stage-an-ico-and-other-related-questions-you-might-like-answered/

https://cointelegraph.com/explained/how-to-launch-a-successful-ico-explained

I haven’t read them yet. Just sharing.