Speaking of dubious
by Doc Searls Friday, July 1, 2016

I enjoy doing headlines again in a style I cribbed from Esquire's Dubious Achievement Awards. (Which have been, alas, discontinued. Here's the last one.) That's where the headline baits the reader with a snarky conclusion to whatever follows. Since most of my blog posts are non-sarcastic, that approach doesn't always work. But it's still fun when it does.